Case Studies / Intelligent Outreach System
AI Application Energy Active Engagement

Intelligent Outreach System for Energy Sales

Building an AI-powered research engine that deep-dives every prospect's digital footprint and generates tailored communications for the energy sector.

New York Based Location
Energy Services Industry
Active Engagement Status

A Sales Ceiling Built on Manual Research

The sales team at a New York City-based energy services company was stuck in a manual outreach loop. Every prospect interaction required individual research, manually scanning LinkedIn profiles, company websites, news articles, and industry publications. Custom messages had to be crafted one at a time. Engagement was tracked manually across tools.

The ceiling: approximately 20 personalized touches per day. At that volume, the team couldn't build enough pipeline to hit revenue targets.

The obvious "solution," templated mass outreach, had already failed. Energy buyers are sophisticated; generic messages get ignored.

Through an initial conversation with the firm, it became clear that the team lacked the technical expertise to understand what AI could actually do for their sales operation. They knew the manual process was a bottleneck, but didn't have visibility into the full range of capabilities available, from automated prospect research to AI-driven analysis of regulatory filings. That conversation became the blueprint for the system described below.

What We're Building

Prospect Research Engine

  • Deep digital footprint analysis: LinkedIn activity, company website, press mentions, regulatory filings, conference appearances
  • Company intelligence: recent news, leadership changes, contract awards, strategic initiatives
  • AI-powered regulatory document mining to surface high-value target customers from public filings, compliance records, and industry regulatory data
  • Role-specific context tuned to energy industry roles

Tailored Communication Generation

  • Language matching that mirrors prospect's terminology and communication style
  • Pain point mapping based on public signals, not assumptions
  • Multi-channel: email sequences, LinkedIn outreach, follow-up cadences

Full Pipeline Automation

  • End-to-end from "who is this person?" to "ready-to-send message"
  • Batch processing at scale with individualized personalization
  • Integration with existing CRM and outreach stack

Bridging the Execution Gap

The gap was not strategy. The company knew AI could help their sales operation. The gap was execution. They needed someone who had already built this exact type of system and could move from "here's the plan" to "here's the working tool" without a six-month discovery phase.

Technologies & Techniques

Deep web research Multi-source data aggregation Natural language generation Industry-specific communication tuning LinkedIn and web presence analysis Personalization engine at scale Regulatory document analysis Pipeline automation

Need AI that understands your industry?

We build outreach and automation tools tuned to your specific market, not generic solutions.

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